Digital Display Media
Introduction
Oggul LCD Display Screens
Digital display media, sometimes also known as digital signage, has become the fastest growing segment in the advertising marketplace as retailers, hoteliers, etc., latch onto the fact that it is one of the most effective ways of presenting marketing messages to the general public. The human eye is naturally drawn to colour and movement, but, more than that, digital display media is not only seen, but remembered and acted upon; studies have shown that consumers a much more likely to remember and become enthused about a marketing message if it is presented with colour, animation and special effects than if it is drab and static. Digital display media has the power to make you feel strongly about something by presenting it to you vividly, in large, colourful, close-up; a technique also used, with much success, by Derren Brown.
Digital Display Media Options, etc.
Effective marketing is all about conveying the right message to the right person at the right time and digital display media has more capability to do this than any other. Digital display media can, of course, be situated strategically in areas such as waiting areas in railway or bus stations, traffic bottlenecks, etc., where there is effectively a captive audience. An effective digital display media advertising campaign also takes into account the visibility of the media, the peak number of viewers and the length of time viewers remain in any given area.
As far as digital display media technology is concerned, displays can take the form of LCD or Plasma screens, projection screens, LED (“Light Emitting Diode”) displays, etc.., served by a content management server over a network infrastructure of some kind. LCD, or “Liquid Crystal Display”, screens or monitors are perhaps the most familiar components, since they are also used for many consumer applications. Prospective buyers should be aware, however, that commercial LCD screens typically cost more than consumer grade screens of equivalent size. The LCD versus Plasma debate rages on, just as it does in the field of consumer electronics, but LCD screens are typically amongst the brightest direct view displays, with good colour reproduction and perfect sharpness at native resolution. They are also becoming thinner, day by day, so are relatively lightweight, with flexible mounting options.
Digital display media can vary in size from, say, 12″ across, measured diagonally, for a small display situated on the checkout counter of a supermarket or department store, to an entire wall of a building – albeit not in the form of a single panel – for a sophisticated outdoor advertising display. Most digital display screens fall somewhere between these two extremes; the TX32LZD80 model from Panasonic, for example, features a 32″ LCD panel with a “Full HD” native resolution of 1,920 x 1,080 pixels, which can display 1080p content, as well as 1080i and 720p content, without upscaling The LCD panel itself is surrounded by a slim, glossy, piano black frame which curves gently backwards along its length, so the TX32LZD80 is pleasing on the eye even when there`s nothing on the screen.
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